Email marketing is often underrated—but it’s still one of the highest-performing digital marketing channels. Beyond open rates and click-throughs, there are some surprising facts that can help you get more out of your email campaigns.
At GlowVFX, we help brands craft smart email strategies that drive real results. In this post, we’ll uncover 10 little-known facts that could transform your next email campaign.
Including a user’s name is just the beginning. Personalized product recommendations, location-based content, and behavior-triggered emails significantly boost engagement and sales.
Tip: Use tools like Mailchimp or Klaviyo to set up dynamic content based on user behavior.
Most businesses send the same email to their entire list, missing huge opportunities. Segmented campaigns can drive up to 760% more revenue than non-segmented ones.
Tip: Segment by user activity, interests, purchase history, or signup source.
While Tuesdays and Thursdays are generally good, the best time varies based on your audience. Testing is key.
Tip: Run A/B tests to determine the optimal sending time for your subscribers.
If your emails aren’t mobile-friendly, you’re losing most of your audience. Unreadable layouts, tiny buttons, or broken designs lead to immediate deletes.
Tip: Use responsive templates and test on multiple devices.
The average open rate for welcome emails is over 80%. Yet many brands don’t automate them or make the most of the first impression.
Tip: Use your welcome email to set expectations, introduce your brand, and offer a lead magnet or discount.
A well-placed emoji in the subject line can make your message stand out in crowded inboxes. But don’t overdo it.
Tip: Use emojis that reflect your tone and are relevant to the message.
Sending just one email after a cart is abandoned can bring back 10%–15% of lost sales. A sequence of 2–3 emails performs even better.
Tip: Include product photos, benefits, and a limited-time offer.
Polls, sliders, and click-to-reveal elements encourage users to engage with your email instead of just reading it.
Tip: Use AMP for Email or HTML interactivity for Gmail and supported platforms.
People are more likely to open an email from a person than from a company. A friendly sender name builds trust and familiarity.
Tip: Use names like “Daniel from GlowVFX” instead of just “GlowVFX Team.”
Keeping inactive or fake addresses on your list hurts deliverability. A clean list ensures your emails reach engaged, real people.
Tip: Regularly remove hard bounces and users who haven’t engaged in 6+ months.
Email marketing is more powerful—and more complex—than it may seem. These unknown facts show how a few smart tweaks can lead to massive improvements in performance. Whether you’re just starting out or ready to scale, GlowVFX is here to help you build smarter email strategies that convert.
📬 Ready to grow with email marketing? Let’s make it happen.
June 18, 2025 - BY Admin
